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Advertising Copywriting Philip Ward Burton

Advertising Copywriting

Philip Ward Burton

Published
ISBN : 9780844232065
Hardcover
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 About the Book 

Heres everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writingMoreHeres everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting:-- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter