Home » Inspiration: Capturing the Creative Potential of Your Organization by Nicholas Ind
Inspiration: Capturing the Creative Potential of Your Organization Nicholas Ind

Inspiration: Capturing the Creative Potential of Your Organization

Nicholas Ind

Published December 13th 2012
ISBN : 9781280454936
ebook
173 pages
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 About the Book 

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied theMoreThis book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organizations intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.